private label face serum specialists

At Amarrie, we merge our private label expertise with over 1000 proven face serum formulations, tailored to your brand's needs. Our team of over 50 experts crafts high-quality, natural serums, ensuring your brand stands out in markets like North America and Europe. Partner with us for growth and excellence in skincare.

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essential elixirs: tailored serums for every skin need

Hydrating Essence: Ideal for dry skin, this essence incorporates moisturizing elements such as hyaluronic acid to restore and maintain skin hydration.

Anti-Aging Essence: Targeting fine lines and wrinkles, this essence features collagen or peptide components known for their anti-aging properties, promoting effective cell regeneration and maintaining youthful-looking skin.

Brightening Essence: Formulated to diminish spots and brighten skin tone, this essence contains lightening agents like Vitamin C or licorice root, providing antioxidant protection against free radicals.

Soothing Essence: Tailored for sensitive skin, this essence includes soothing components such as oat extract to calm and alleviate irritation.

Oil-Control Essence: Suitable for oily or acne-prone skin, this essence contains oil-control elements like salicylic acid, helping to clear pores and regulate excess sebum production.

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hot selling face serum product brief

Serums are the superheroes of your skincare regimen. They are lightweight, fast-absorbing elixirs crafted with precision to deliver potent, concentrated ingredients directly to your skin. These little wonders pack a punch, addressing a myriad of skin concerns and unlocking your skin's true potentia

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pick wisely for your face

Selecting the ideal serum is a crucial decision in your skincare journey, whether you're a B2B partner looking to cater to diverse consumer preferences or a B2C customer seeking a serum that meets your individual skin needs. This comprehensive guide offers valuable insights on how to pick the perfect serum.

The right serum can help to make a huge difference in your skincare routine, as it can address many of the most common skincare concerns. Face serums are concentrated formulas that contain active ingredients and antioxidants, such as Vitamin C, aimed at dealing with specific skin issues. Whether you want to tackle wrinkles or dehydration, there is a face serum out there for you.

  • desired benefits

  • serum type

  • consider key factors

  • other factors

  • serum supplier

what does a face serum do?

Face serums are lightweight moisturisers with high concentrations of active ingredients than your average moisturiser. These active ingredients, such as Vitamin C or Hyaluronic Acid, work to hydrate and nourish the skin while also targeting specific skincare concerns like wrinkles, pigmentation, acne, oiliness, dryness, blemishes, dullness, and more.

Face serums can be used in conjunction with regular moisturisers for added benefits or on their own for a more intensive treatment. What a face serum does depends on the active ingredients and their concentration, so it's essential to understand what you're looking for before making a purchase.

different types of face serums

Now that we know about face serums and what they do, let's look at the most common types of serums available:

Hydrating Face Serum: This type of serum is great for dry, dehydrated skin as it helps to restore moisture while locking in hydration. It contains humectants like Hyaluronic Acid or Glycerin, which draw moisture into the skin while protecting the skin against water loss. 

Anti-Aging Face Serum: These serums contain anti-ageing peptides and Retinols, which helps to reduce wrinkles and signs of ageing, like lines and sagging skin. Their potent ingredients possess powerful capabilities that help with effective cell regeneration and keep skin looking youthful.

Brightening Face Serum: This type of serum contains lightening agents like Vitamin C or Liquorice root, which helps to even out skin tone and reduce signs of sun damage, pigmentation, and dark spots while also providing antioxidant protection against free radicals.

Acne-Fighting Face Serum: Acne-fighting serums are great for those who struggle with acne-prone or oily skin as they help to clear pores and control excess sebum production. It contains active ingredients such as Salicylic Acid, Benzoyl Peroxide, Retinol, and Tea Tree Oil that work to unclog pores and reduce inflammation and breakouts.

Oil-Controlling Face Serum: This type of serum helps to keep skin mattified and reduces excess sebum production. It features ingredients such as Aloe Vera, which soothes skin; Zinc which regulates oil production; and Witch Hazel which acts as a natural astringent for tighter pores.

Soothing Face Serum: Soothing serums are a sanctuary for your skin, designed to provide relief and tranquility in the midst of various skincare concerns. This type of serum infused with gentle ingredients like oat extract, chamomile, aloe vera, and calendula. With anti-inflammatory properties, they effectively reduce redness, provide essential hydration, and enhance the skin barrier. Ideal for sensitive skin, post-treatment recovery, and inflammatory conditions like rosacea or eczema.

key factors for ideal face serum

Choosing the right face serum for your skin type is a process that begins with a clear understanding of your specific skin needs and the selection of a serum with ingredients tailored to address those concerns.

Skin Type: The initial step is to understand your skin type, whether it's dry/dehydrated, oily/combination, sensitive, or normal. This fundamental knowledge is vital because using serums that are not suited to your skin type may render them less effective or potentially harmful. Accurately identifying your skin type is crucial before making a serum purchase to ensure it complements your skin's unique needs.

Skin Concerns: The next important consideration is identifying your specific skin concerns. These may include issues like acne, wrinkles, dark spots, dullness, or dehydration. Recognizing what's affecting your skin sets the stage for selecting a solution that can effectively address your desired outcomes. By pinpointing your concerns, you can make an informed decision, ensuring that the serum you choose is best suited to meet your skincare goals and deliver optimal results.

When choosing a face serum, it’s important to consider your skin type and any particular skincare concerns that you have. For example, if you have oily skin, then you may benefit from an oil-control serum. 

However, if you have dry skin, then an extra hydrating serum may be more suitable for your needs. If you have advanced skincare concerns such as hyperpigmentation, acne scars, or wrinkles, then an anti-ageing serum can help to reduce the appearance of these.

other essential factors to consider

In addition to understanding your skin type and specific concerns, several other crucial factors should be taken into account when selecting the right serum:

Active Ingredients: Understanding the active ingredients in the serum you intend to purchase is critical. It's essential to ensure that these ingredients are compatible with your skin type and address your specific concerns. Some common beneficial ingredients found in serums include Vitamin C, Hyaluronic Acid, Niacinamide, Retinol, and Peptides. Always review the product label and conduct research on any unfamiliar ingredients before making your purchase. This ensures that the serum you choose aligns with your skincare objectives.

Texture: Consider your texture preferences when searching for a serum. Serums are available in various textures, ranging from lightweight lotions to thicker gels. Some serums have oilier textures. If you have oily skin, it's advisable to opt for a lighter, gel-based serum to avoid exacerbating excess oil production. Understanding your preferred texture ensures that your serum application feels comfortable and suits your skin's specific requirements.

By taking these key considerations into account, you can confidently choose the right serum that aligns with your skin need.

choosing facial serums for your business

When selecting facial serum products for wholesale or brand collaboration, consider the following factors: 

Ingredient Quality: Ensure that the serums contain high-quality ingredients that are effective and align with the preferences of your customers.  

Brand Positioning: Choose a brand series that aligns with your market positioning and caters to the specific needs of your target audience.  

Certifications: Prioritize suppliers who have undergone quality inspections and hold relevant certifications to ensure product credibility.  

Customer Demands: Understand the most common skincare issues and preferences of your target customer base to tailor your selection accordingly.

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the production process of face serum

Ever wondered how those exceptional serums come to life? The production process is a fascinating journey that transforms raw ingredients into potent skincare elixirs. 


Take a peek behind the curtain and discover the steps that bring quality serums to your skincare routine.



The journey begins with the formulation of the serum. Skincare experts and scientists work together to design a potent blend of active ingredients that cater to specific skincare needs. This formulation phase is where the magic happens, as ingredients like hyaluronic acid, peptides, and antioxidants are meticulously combined to create a serum that can deliver exceptional results.


Ingredient Sourcing

Sourcing high-quality ingredients is a critical aspect of the production process. Reputable manufacturers carefully select ingredients, ensuring they meet strict quality standards. Ingredients may be sourced from various parts of the world, with a focus on purity and effectiveness.


Laboratory Testing

Before mass production, small batches go through rigorous laboratory testing. This step verifies the formula's stability, safety, and ability to deliver the intended skincare benefits. Any necessary adjustments are made to meet exacting standards.



In the manufacturing phase, precision is paramount. Ingredients are accurately measured and mixed in controlled environments to ensure consistency and quality. Advanced technology plays a role in maintaining the high standards that define each batch.



Serums are not just made; they're preserved. Meticulous packaging involves the use of UV-resistant containers that safeguard the product from the detrimental effects of light. This guarantees that the serum retains its potency, efficacy, and transformative power throughout its shelf life.


Streamlined Logistics

Our commitment to excellence extends to the logistics aspect of our production. Our streamlined logistics system ensures timely delivery to your location, wherever you are in the world. We understand the importance of efficient supply chain management in meeting the demands of our partners.

the common pitfalls when purchasing

Choosing the right serum is a crucial decision for your skincare routine. To ensure you make the best choice, it's essential to be aware of common pitfalls and how to avoid them. 


Here, we highlight some of the most frequent challenges and offer solutions to help you navigate this journey successfully:

Impulse Buying

Pitfall: One common pitfall is making impulsive decisions when purchasing a serum. It's easy to be swayed by flashy marketing or trendy packaging without considering whether the serum truly meets your specific skincare needs. 

Solution: Take a moment to research and understand your skin type and concerns. Evaluate the ingredients and formulation to ensure they align with your goals. Avoid impulsive purchases by seeking out serums that are tailored to your unique requirements.

Overlooking Ingredients

Pitfall: Many consumers overlook the importance of scrutinizing the ingredient list. Without a thorough examination, you may miss out on key elements that can address your specific skincare concerns effectively.

Solution: Always read the ingredient list carefully. Look for active components that are known to target your specific skin issues, whether it's fine lines, dark spots, or hydration. Familiarize yourself with ingredients and ensure they're present in the serum you choose.

Inconsistent Use

Pitfall: Even the best serum won't deliver results if it's not used consistently. Many individuals start a skincare routine enthusiastically but then forget or skip serum application.

Solution: Create a consistent skincare regimen. Make serum application a daily habit. Use reminders or integrate it into your daily routine to ensure you reap the full benefits of the serum.

Not Patience

Pitfall: Expecting instant results is a common pitfall. Skincare often requires patience, and some improvements may take time to become noticeable.

Solution: Understand that skincare is a journey. It may take several weeks or even months to see significant improvements. Stick to your routine, and the long-term benefits will be worth the wait.

Our Promission

When seeking practical marketing support from your supplier, promises of marketing support can often fall short of expectations. However, partnering with Amarrie ensures access to practical and actionable marketing assistance that goes beyond mere promises.

Our commitment to your success extends to providing tangible marketing resources, expert guidance on branding, and invaluable assistance in crafting effective promotional strategies. When seeking the support you need, it's crucial to be proactive and realistic in your expectations, understanding that Amarrie is dedicated to delivering real and impactful marketing support to elevate your business.

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the customize service that we offer

Choosing the right serum is a crucial decision for your skincare routine. To ensure you make the best choice, it's essential to be aware of common pitfalls and how to avoid them. 


Here, we highlight some of the most frequent challenges and offer solutions to help you navigate this journey successfully:

the flow chart of customizing your brand

Uncover the seamless process of turning your skincare vision into a reality. Our OEM flow chart outlines each step, ensuring transparency and efficiency in product development. From concept to creation, trust us to bring your ideas to life.

You would like to know the MOQ of your brand 

  • Existing formula and packaging: 500~2000 PCS of each item

  • Customized formula and packaging: ≥3000 PCS of each item

If you are a start up business owner, we suggest you wholesale our branded products, it could start from low MOQ, the initial capital requirements are also relatively low.

  • moq≥500 pcs

  • moq≥3000 pcs

  • moq≥3000 pcs