The 8 Most Important Service Capabilities Of Their Own Brand Skin Care Products Suppliers

The 8 Most Important Service Capabilities Of Their Own Brand Skin Care Products Suppliers



Are you interested in knowing the service capabilities of suppliers of brand skin care products? This article will help you choose a supplier of skin care products for your business. The skin care industry is growing at a compound annual growth rate (CAGR) of 4.7% from 2023 to 2030.


Self-owned skincare suppliers excel with in-house capabilities, ensuring superior ingredient control, quality assurance, and innovation. This autonomy empowers them to precisely deliver transparent, ethical, and uniquely formulated products to meet diverse consumer demands.


If you're launching your brand of skincare products, it's crucial to find a reliable supplier with service capabilities to customize, make, and deliver your products. In this article, I'll cover skincare suppliers' top 8 service capabilities and how they may help your business. 


What is a brand skin care product supplier?

Own Brand Skin Care Suppliers exclusively produce and market skincare items, granting them control over formulation, quality, and innovation. Their in-house approach fosters transparency and customization, distinguishing them as industry leaders.

But how do you find such a supplier? And what are the critical service capabilities that you should look for in a skincare products supplier? I have learned from my experience as an expert of Amarrie, a leading supplier of skin care products in China. Learn more about how to find the right supplier here.

As a business owner, you understand the importance of providing high-quality products that meet the needs and expectations of your customers. However, you also know that creating and manufacturing your products may be expensive, time-consuming, and risky. This is where a reliable and professional supplier of skin care products comes into play. They may assist you with numerous services, including product development, formulation, packaging, labeling, shipping, and delivery. Below are important service capabilities that helped me and my clients grow our brands and businesses in the competitive and constantly evolving skin care industry. More details about the complete guide to packaging can be found here. 


1. Orginal equipment manufacturer (OEM) and Original design manufacturer (ODM)

This means that you provide us with a detailed design and specification of the product you want to produce, and we manufacture the product according to your requirements. You own the product's intellectual property rights, and we only provide the production service. You may then sell the product under your brand name. For example, if you want to create a vitamin C serum with a specific formula, packaging, design, and branding, you may choose our original equipment manufacturer (OEM service).

The main difference between Original equipment manufacturer (OEM) and original design manufacturer (ODM) is the degree of involvement and control that you have over the product design and development. Original equipment manufacturer (OEM) buyers have more control and flexibility over the product, as they may specify every detail and feature. Original design manufacturer(ODM) buyers need more control and flexibility over the product, as they have to choose from our existing designs and options. However, original equipment manufacturer (OEM) buyers also have more responsibility and risk for the product, as they must invest more time, money, and resources in product development and testing. Original design manufacture (ODM) buyers have less responsibility and risk for the product, as they may save on product development and testing costs and rely on our expertise and experience. Find more differences between ODM &OEM here.


2. Research and Development R&D

This service involves creating new and innovative products, testing their quality and stability, and ensuring their compliance with industry standards and regulations. Research and Development (R&D) is crucial for developing products that meet the market demand and customer expectations.


Our company boasts a professional team dedicated to researching and developing cosmetic products. With over 20 years of experience in the field, our senior engineers specialize in skincare products, ranging from over-the-counter brands to professional beauty salon product lines. They have participated in developing renowned brands such as Lancôme, VOV Mentholated OEM, and Marjorie Bretagne's counter brand.


We have a professional and experienced Research and Development (R&D) team that may help you create your brand of skincare products. We have a state-of-the-art laboratory equipped with advanced instruments and technology. We use high-quality ingredients sourced from natural and organic sources. We follow good manufacturing practices (GMP) and International Organization for Standardization (ISO) guidelines and adhere to the safety and ethical standards of the industry.


We offer two types of Research and Development (R&D) services: basic research and applied research. Primary research is the service that involves exploring new ideas and concepts, discovering new knowledge, and developing new theories. Applied research is the service that consists of applying existing knowledge and approaches to solve specific problems, improve existing products, or create new products. You may choose the type of Research and Development (R&D) service that suits your needs and preferences.



3. Designing and branding

Designing and branding are essential for creating a successful brand identity for skin care products. They are the processes of creating a unique and attractive visual representation of your brand that may catch the attention and interest of your potential customers. Designing and branding help you differentiate your products from the competitors and build a loyal customer base that trusts and values your brand. Find out more about the 6 creative stages of branding design in this step-by-step guide. With 30 years of printing experience, our printing factory has the world's most advanced facilities, excellent technical support, and innovative professionals capable of meeting the customer's requirements and demand for any product labels and packaging.


We take pride in using 350g of single copper paper for our packaging cartons, significantly better than the 250g/300g of form used by our competitors. Our high-quality cartons ensure that our products are well-protected and reach you and your customers safely. We use advanced printing technology and guarantee the quality of our paper, resulting in a more textured product that can be sold at higher prices, leading to a significant increase in profit margins. Our packaging consists of an inner and outer box. The inner tube has three layers of corrugated paper. In comparison, the outer box has five layers of corrugated paper, making our packaging sturdy and providing 50% higher transportation protection compared to our competitors. We ensure that the product damage rate is less than 1%, which reduces your loss, customer complaints, and negative reviews.


Our design team has over 10 years of experience and has worked on over 1,000 brand design cases, including reputable Amazon beauty brands. We provide original and attractive designs that match your brand style. We may help you with the following aspects of designing and branding:

  • Logo:  A logo is a symbol or graphic representing your brand and may convey your brand values and personality. A logo may help you create a memorable and recognizable brand image that may inspire trust and loyalty among your customers. We may help you create a logo that reflects your brand identity and style and may suit your product category and target market.
  • Label: A label is information attached to your product and may communicate your product's benefits and features. A label helps you inform and persuade your customers about the quality and value of your product and also complies with your industry's legal and ethical standards. We may help you create a clear, concise, and compelling label that may highlight your product's unique selling proposition and competitive advantage.
  • Slogan: A slogan is a catchy phrase or sentence that summarizes your brand's essence and message. A motto helps you capture the attention and interest of your customers and expresses your brand personality and tone of voice. We may help you create a memorable, meaningful slogan that may resonate with your target audience and their needs and desires.
  • Packaging design: A packaging design is the physical appearance and shape of your product container or wrapper. Packaging design may help you attract and retain your customers and protect and preserve your product quality and safety. We may help you create a packaging design that stands out and appeals to your customers, reflects your brand identity and style, and matches your product category and target market.


4. Production

Production is the service that involves manufacturing the products in a hygienic and automated facility, following the GMP and ISO guidelines, and using quality ingredients sourced ethically and sustainably. Production is essential for ensuring the safety and efficacy of the products, as well as the scalability and profitability of the business.


We source our cosmetic raw materials from trusted suppliers in the international market who are carefully selected to ensure the highest quality ingredients and formulations. Our raw material suppliers include major market manufacturers such as IFF, BASF, Dow Corning, Lubrizol, Degussa, SEPPIC, DSM, etc. We source our raw materials from Britain, America, France, and Germany for their high quality and minimal impurities. All our raw materials meet local and international regulations. We have conducted extensive research to ensure that all our ingredients are skin-friendly and do not cause any irritation. Our customer satisfaction rating is consistently at 99%.

Our modern and efficient production facility may produce various skin care products, such as masks, moisturizers, serums, sunscreens, and more. We have a skilled and trained production team that may handle the production process from start to finish. Our strict quality control system monitors and tests the products at every production stage. Our flexible production capacity may meet our customers’ different demands and requirements. We have a green production policy that minimizes the environmental impact of our production activities. Learn more about the advantages of outsourcing the skin care manufacturing process here.


Some of the benefits of our production service are:

  • Quality:  We use quality ingredients that are natural, organic, vegan, cruelty-free, and paraben-free. We follow the GMP and ISO guidelines to ensure the highest hygiene and safety standards. We test our products for purity, stability, and performance before they are packaged and shipped. The ingredients used in our products are gentle on the skin and hypoallergenic. Our products are free from alcohol and heavy metals and adopt a mild preservative system and plant extracts for flavor. We have carefully selected high-quality suppliers to ensure we source the best raw materials for our products.
  • Variety: We may produce many skincare products, such as masks, moisturizers, serums, sunscreens, and more. We may customize the products according to our customers’ preferences and specifications, such as fragrance, color, texture, and packaging.
  • Efficiency: Our production facility is equipped with advanced technology and a streamlined process to reduce waste and errors, resulting in fast turnaround times for the timely delivery of products.
  • Sustainability: We have a green production policy that minimizes the environmental impact of our production activities. We use renewable energy sources and eco-friendly materials. We recycle and reuse the waste and by-products. We reduce the carbon footprint and water consumption of our production process.



5. Delivery

Delivery is the service that ensures the timely and safe delivery of the products to the buyers, using reliable and cost-effective logistics partners. Delivery is essential for maintaining the freshness and quality of the products and the satisfaction and trust of the customers. We have sufficient brand inventory, and the goods will be shipped within 48 hours. We choose the most experienced DHL shipping partners, and it only takes 3-5 days to receive the goods.


We have a network of trusted and professional logistics partners who may deliver your skin care products anywhere in the world. We have a dedicated and experienced delivery team who may handle the delivery process from start to finish. Our smart and transparent tracking system lets you track your order status and location anytime. Our flexible and convenient delivery option lets you choose the delivery mode, speed, and cost that suits your needs and preferences.

Some of the benefits of our delivery service are:


  • Speed: We have a fast and efficient delivery service that may deliver your products within the shortest possible time. Different delivery modes, such as standard, express, and priority, may suit your urgency and budget. We have a strong and stable delivery network that may ensure your products' smooth and uninterrupted delivery.
  • Safety: Our secure and reliable delivery service may protect your products from damage and loss. We have a high-quality and durable packaging material that may preserve the freshness and quality of your products. Our comprehensive and responsive insurance policy may cover potential risks and liabilities during delivery.
  • Convenience:Our user-friendly, flexible delivery service may cater to your needs and preferences. We have a simple and easy ordering and payment system that may save you time and hassle. We have a smart and transparent tracking system that may allow you to track your order status and location anytime. We have friendly and helpful customer service that may assist you with any queries or issues regarding the delivery process.



6. After-sales

After-sales is the service that provides support and assistance to the buyers after they receive the products, such as answering queries, resolving issues, and collecting feedback. After-sales is vital for improving the customer experience and retention, as well as the reputation and growth of the business. Learn 7 types of after-sales service to keep your customer satisfied. We offer a variety of free sales materials, such as samples, posters, catalogs, and more, valued at 300 USD. Our studies have shown that these materials are highly effective in attracting customers, increasing sales, and generating repeat business.


With over 10 years of experience, the sales team offers professional advice for your business in the skin care industry, where the company has 20 years of experience. Our friendly and helpful after-sales team may help you with any questions or concerns about your skincare products. We have a responsive and accessible customer service available 24/7 via phone, email, chat, or social media. Our proactive and attentive support outreach follows up with you regularly to ensure your satisfaction and loyalty. We have a constructive and open feedback system that listens to your opinions and suggestions and implements them to improve our products and services. Our after-sales service is online 24 hours a day and provides lifetime service. If you receive the goods with quality issues, you can return them for free within 120 days. 

Some of the benefits of our after-sales service are:

  • Support: We have knowledgeable and courteous customer service that may answer your queries and resolve your issues promptly and effectively. We have multilingual and multicultural customer service that may communicate with you in your preferred language and understand your cultural context. We have a comprehensive and updated FAQ section that may provide you with useful information and tips about your skincare products.
  • Loyalty:  We have a loyal and satisfied customer base that may repeat their purchases and recommend our products to others. We have a rewarding and engaging loyalty program that may offer you discounts, coupons, free samples, and other perks for your continued patronage. Our personalized and interactive communication strategy may keep you informed and interested in our products and services.
  • Improvement: We have a constructive and open feedback system that may listen to your opinions and suggestions and implement them to improve our products and services. We have a regular and systematic customer satisfaction survey that may measure your satisfaction and expectations. Our continuous and innovative product development process may introduce new and improved products that suit your needs and preferences.



7.  Marketing

Marketing is the service that helps buyers promote and sell their products to the target audience using various channels and strategies, such as online platforms, social media, influencers, events, and advertisements. Marketing is necessary for increasing brand awareness and visibility, as well as the sales and revenue of the business. Marketing also helps buyers build trust and loyalty with their customers and differentiate themselves from their competitors. Marketing is a dynamic and creative process that requires constant research, innovation, and adaptation to the changing market trends and customer preferences. Find 8 steps to marketing your business here. 


Our marketing team comprises experienced professionals in the field who have been in the area for over 8 years. To further enhance our marketing strategies, we have hired a team of experts who have previously worked with renowned brands such as Dr. Miniso and P&G. By becoming an NEU agent; you can save the trouble and cost of promoting your brand and achieve higher sales and revenue.

We offer a range of marketing materials, including 10 new brand videos produced monthly, over 100 images, and detailed descriptions. You can utilize these materials to keep your customers updated and engaged with your brand. For OEM customers, we can provide free marketing materials that can help you save at least 2,000 USD. We can also help you create a marketing plan that fits your goals and budget and implement it efficiently. With our expertise, we can identify the most effective marketing channels and strategies that align with your brand identity and style and help you reach your potential and existing customers. We'll work with you to measure and analyze the results of your marketing campaigns and provide reports, feedback, and suggestions to enhance your marketing efforts. Additionally, we'll assist you in monitoring and managing your online reputation and handling customer inquiries and complaints. We'll be your partner and friend, supporting you in every step of your marketing journey.



8. Training

Training is the service that involves teaching or developing in oneself or others any skills, knowledge, or fitness that relate to specific useful competencies. Training aims to improve capability, capacity, productivity, and performance. Training also helps one to gain confidence, motivation, and satisfaction in their work. Training is a continuous and lifelong process that requires constantly updating and refreshing one’s skills and knowledge.

We have a professional and experienced training team that may help you learn and master the skills and knowledge required to run and manage your brand of skincare products. We may help you with various aspects of your skincare business, such as product formulation, quality control, packaging, labeling, distribution, and customer service. We may also help you with the latest trends and innovations in the skincare industry and the best practices and standards for your products. We may provide online and offline courses, workshops, webinars, manuals, videos, and other resources that suit your learning style and pace. We may also provide feedback, evaluation, and certification to measure your progress and achievements. We may work with you as a mentor and a guide and support you in every step of your learning journey.




This article has helped you understand the most crucial service capabilities of their brand skin care products suppliers and how they may help you create and launch your skin care products successfully and efficiently. I hope you enjoyed reading this article and learned something new. 



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